Greg Heapy is a seasoned digital analytics professional currently serving as the Lead Digital Analyst at NSPCC since September 2023, where responsibilities include enhancing digital analytics functions and governance, managing ethical policies, and leading a digital analytics team. Prior experience includes roles as a Senior Analytics Implementation Consultant and Analytics Implementation Consultant at Blast Analytics, focusing on JavaScript solutions and data layer specifications for eCommerce brands, as well as serving as a Marketing Technologist at CCP, where technology strategies were developed for marketing teams. Previous roles also include Digital Analytics Manager at the National Trust, as well as freelancing as a digital analytics consultant specializing in Adobe Marketing Cloud products. With a background that spans various analytics and marketing technology positions since 2009, Greg brings extensive expertise in data collection, reporting, and stakeholder collaboration. Education includes a Bachelor of Arts in New Media from Bath University and A-Level studies in Japanese at Swindon College.
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