Eli Rodrigues is a seasoned professional with extensive experience in digital experience and customer optimization strategies within the financial sector. Currently serving as the Director and Head of Digital Experience for NTT DATA in Brazil since February 2016, Eli leads a team focused on enhancing personalization and customer journeys for banks, insurance companies, utilities, and telecoms through innovative solutions such as Conversational AI and digital analytics. Previously, Eli held key roles including Director of Digital Experience, where leadership spanned over 200 professionals and involved enhancing the digital customer experience, and Director of Operations at Tap4 Mobile, responsible for mobile product development. Eli also has a robust educational background, holding multiple MBAs and postgraduate degrees in relevant fields, emphasizing a commitment to continuous professional development.
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