Allison Jyan

Allison Jyan is a seasoned marketing professional currently serving as the Marketing Manager for Greater China at NTT DATA, Inc., since November 2024. Previously, Jyan held the role of Marketing Manager at Exascend, where significant contributions included doubling qualified lead generation and enhancing campaign performance tracking through the implementation of HubSpot and Looker Studio. Prior experience includes serving as Field Marketing Manager at Clarivate, generating substantial business impact in Taiwan, and Project Manager for Global Ecommerce and Marketing Science at ASUS, where collaboration with international teams was key to successful MarTech adoption. Jyan began a career in marketing with Intel as an Event Marketing Specialist and later at the StanShih Foundation as a Marketing Specialist. Academic credentials include a Master of Science in International Marketing Management from the University of Leeds and a Bachelor's degree in Business Administration from National Chengchi University.