Borja Martínez serves as the EMEA FinOps Lead and Senior FinOps Consultant at NTT DATA, Inc., specializing in Global Cloud Strategy and Innovation from September 2023 to June 2025. Borja is focused on building and enhancing FinOps strategy and offerings in Spain while actively participating as a community member in the FinOps Foundation since November 2023. Past experience includes managing Fisioburgocentro Acacias from January 2015 to December 2022 and a professional basketball player in various leagues in Spain from August 2003 to July 2015. Recently, Borja completed a Cloud & DevOps program at The Bridge and holds an MBA from thePower, concentrating on strategy, entrepreneurship, and digital marketing.
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