NTUC Link Private Limited was incorporated in 1998 to improve the lives of Singaporeans by stretching their dollar on everyday expenses through the Link Rewards Programme.

Link Rewards is one of Singapore’s most successful coalition rewards programmes. It reaches over 2.4 million members and comprises over 1,000 participating partners’ outlets. Members earn Linkpoints when they shop in-store or online, which can be redeemed for instant savings or points exchange. Link Rewards is about making daily life always rewarding for every member. Bringing you the best rewards and deals in essentials, F&B, retail, lifestyle and finance & services, so that you can be instantly and effortlessly rewarded.

Today, Link Rewards is a multi-channel customer engagement platform which delivers value to members and partners through advanced analytics and data-driven marketing services.

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