Ideaktiv · /idea-ak-tiv/ · translates the lifestyle, culture and community of Malaysia. Established in 2018 through a joint venture between Astro and Karangkraf, we now house more than 39 lifestyle and entertainment brands — spanning food, parenting, women’s lifestyle, men’s interests, fashion and digital communities.

Across print, digital, TV, apps and live events, our mission is simple — to inspire, entertain and connect millions of Malaysians every day. With more than 15 active brands, Ideaktiv has become a hub where our ideas spark conversations, stories shape culture, and content builds towards Nusantara.

Nu Ideaktiv

Lokman Affandy Yahya

This department focuses on creating and managing engaging content across various platforms to enhance brand visibility and audience engagement.

Content Development

This department focuses on generating revenue through customer acquisition and relationship management.

Sales Department

This department focuses on creating, maintaining, and enhancing web applications and digital design elements.

Web Development and Design

This department manages financial planning, analysis, and reporting activities to support the organization's overall financial health.

Finance Operations

This department oversees the planning, execution, and delivery of production projects.

Production Management

This department oversees the development and strategy of products, ensuring alignment with market needs and organizational goals.

Nu Ideaktiv

Org chart

Teams

Content Development

Sales Department

Web Development and Design

Finance Operations

Production Management

Product Management

Offices

Nu Ideaktiv

Org chart

Teams

Content Development

Sales Department

Web Development and Design

Finance Operations

Production Management

Product Management

Offices

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