Bárbara Assis is a seasoned consumer insights professional with extensive experience in leading research initiatives at prominent organizations, including Nubank and Nielsen. Currently serving as the Consumer Insights Lead Researcher at Nubank, Bárbara drives research for the Mass Market segment, delivering impactful insights to senior stakeholders. Previous roles include Consumer Insights Senior Researcher at Nubank, where satisfaction studies and marketing strategies were enhanced, and Shopper & Consumer Insights Analyst at Nielsen, specializing in managing research projects. A background in cultural research and change management enhances Bárbara's strategic capabilities, supported by a strong educational foundation in marketing, advertising, and sociopsychology from reputed institutions.
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