Beatriz R. is a seasoned marketing professional with extensive experience in various roles across renowned companies, currently serving as a Marketing Senior Analyst at Nubank since March 2024, where responsibilities include managing cross-sell communications and CRM practices for business clients. Prior to this, Beatriz was a Senior Marketing Analyst at Ewally, focusing on strategy development, market research, and campaign execution. Previous experience includes a position as a Digital Products and CRM Analyst at Ancar Ivanhoe, and various marketing roles at frete.com and K21, along with an Assistant Marketing role at Folha Dirigida. Beatriz holds a Bachelor's degree in Administration from UNISUAM, an MBA in Social Media from Centro Universitário UniCarioca, and a Technological degree in Marketing from the same institution.
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