Crystal Akins

Crystal Akins is an accomplished marketing professional currently serving as VP of Brand Marketing at NuFACE since November 2025. Prior to this role, Crystal was the VP of Marketing at A24 for Half Magic Beauty and held various positions at True Botanicals from January 2021 to August 2024, including VP of Brand & Integrated Marketing, Senior Director of Growth Marketing, and Director of Growth Marketing. Crystal’s experience also includes leading global social and influencer marketing for KVD Beauty at Kendo Brands, Inc., and serving as Social Media Manager at Google for the Google Pixel brand. Additional roles include Social Media Manager at Pacific Gas and Electric Company, Senior Community Manager at The Clorox Company, and Online Marketing Coordinator at The Wonderful Company. Crystal began a career in marketing at Monster as an Associate Editor & Community Manager and has a BA in Journalism from San Francisco State University. Notably, Crystal was a 2019 Streamy Winner for Best Branded Video Content for the collaboration between Snoop Dogg and Nikkie Tutorials.