Vivienne So

Vivienne So is a seasoned e-commerce executive with extensive leadership experience in the digital retail sector. Currently serving as the Senior Director of Ecommerce at Nugget since September 2025, Vivienne has previously held significant roles at SENREVE, where the position evolved from VP of Ecommerce/GM to Head of Ecommerce from July 2021 to October 2025. Earlier positions include Global Director of E-Commerce at Frette and various roles at ZOETIK, where Vivienne co-founded the brand focused on affordable hypoallergenic jewelry. With a solid foundation in web marketing and e-commerce management at companies like Time's Arrow and Rogan/Loomstate, Vivienne consistently drove profitable growth through innovative marketing strategies and team leadership. An alumna of Northwestern University with a BA in Communication Studies and Sociology, Vivienne combines a strong academic background with a rich professional history in the fashion and e-commerce industries.