NU/KE exists to support athletes who are willing to put in the work and the families who support them. We believe development matters more than attention. That showing up consistently, respecting your body, and staying grounded builds more than just better athletes. It builds better people. NU/KE is a movement first.  Hydration comes second. The drink is one way we show what we stand for.  Made with nothing unnecessary. So the energy comes from the right place.

NU/KE Hydration

Tommy Mayfield

This department oversees the overall strategic direction and management of the organization.

NU/KE Hydration

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Executive Leadership

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