Christopher McGovern is an experienced marketing professional with a comprehensive background in consumer insights and analytics. Currently serving as Associate Director of Consumer Insights at Numerator since February 2013, Christopher has held multiple roles within the company, including Senior Consultant and Senior Director of Analytics. Numerator, formed from the merger of Market Track and InfoScout, specializes in marketing intelligence by integrating omnichannel data to enhance client strategies. Prior to Numerator, Christopher contributed as a Market Research Analyst at Aldridge Electric, leading market research initiatives and advising executive leadership on market entry. Additionally, as a Market Analyst at NTN Bearing Corporation of America, Christopher directed marketing efforts and pricing analyses across key industries. Christopher holds a BBA in Marketing from the University of Notre Dame.
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