Daniel Arminio is an experienced professional in category development and marketing, currently serving as Associate Director at Numerator since August 2018, where prior roles included Senior Consultant and Consultant. Daniel's previous experience at Mars from June 2013 to August 2018 encompassed various positions, including Associate Category Development Manager, Category Development Analyst, and Shopper Marketing Specialist, contributing to confectionery category analytics, distribution growth, and pricing strategies. Daniel also completed a Sales Planning Internship at Mars in 2012, focusing on sales forecasts in the Gas and Convenience channel. A graduate of Rutgers University with a BA in Economics and Public Policy, Daniel brings a strong analytical and strategic background to the industry.
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