Edward Matthews is a Senior Consultant in Consumer Insights at Numerator, a role assumed in September 2021, following experience as a Consultant in the same field. Prior to Numerator, Edward held the position of Director of Global and USA Client Service at Advantage Group International from May 2018 to September 2021, where responsibilities included delivering customer insights and data-driven business strategies to CPG and retail executives, as well as managing relationships with US and global partners. Edward's career at Advantage Group International also encompassed roles such as Manager of Global and USA Client Service and Associate Manager in Customer Insights and Analytics. Edward holds a Bachelor of Arts in Modern History and Economics from The University of Manchester, completed in 2016, and attended King Edward's School in Birmingham.
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