Francesca Baratta serves as a Senior Research Analyst at Numerator since April 2024, focusing on strategic data-driven recommendations for CPG Enterprise clients. Prior to this, Francesca was with Wiley for a decade, where roles included Manager of Customer Insights, Manager of Field Marketing/Sales Enablement, Digital Learning Executive, and Customer Success Manager. Francesca's tenure at Wiley involved leading various research and marketing initiatives, enhancing sales strategies, and ensuring customer satisfaction through effective onboarding and retention of SaaS users. Early career experience includes work as a Writing Consultant and Student Researcher at Ramapo College of New Jersey, where Francesca supported academic writing and research initiatives. Francesca holds a Bachelor of Arts in Literature from Ramapo College of New Jersey.
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