Craig Lyon

Craig Lyon is a Senior Vice President of Marketing at Nutrabolt and a co-founder of Levels SF. Previously, they served as Vice President of Brand Strategy at Adopt and Vice President of Marketing at Connected Cannabis Co., where they led innovative marketing initiatives and strategic partnerships. With a robust background at Nike, Lyon held various leadership roles, including Brand Director for Global Basketball, where they significantly impacted brand strategy and athlete engagement. They hold a Bachelor of Science in Telecommunications Production & Industry Management from Indiana University Bloomington.