Bisma Rafique

Bisma Rafique is a Senior Account Manager at Nutshell Group, where they lead the development and execution of strategic account and communication plans for key clients such as SAP Pakistan and Oxford University Press. With over 7 years of experience in public relations, digital media strategy, and journalism, Bisma has successfully managed high-impact PR campaigns and content initiatives that significantly boosted audience engagement. As the Founder of The Herald Prime, an independent news platform, Bisma has been dedicated to authentic journalism and amplifying underrepresented voices. They hold a B.S. in Mass Communication from the International Islamic University, Islamabad.