Daniele Mattar

Daniele Mattar is the director of planning and commercial at BYNV, where they oversee strategic planning, allocation, purchasing, and customer relationship management. With 20 years of experience in accessible luxury women's fashion retail, Daniele co-founded Pop Up Store and developed their own brand alongside Fabiana Justus, focusing on commercial strategy and collection planning. They previously held positions as a stylist at Iódice and Kt Deluxe, and as a creative director at Santuispiritu. Daniele's education includes a degree in Fashion Design from Universidade Anhembi Morumbi and further specialization at IED Milan. They currently teach in the "Fashion 360" postgraduate program at FAAP and contribute writing for the magazine BMIGG.