Jim Roots is an accomplished marketing professional with extensive experience in product management and marketing technology. Currently serving as a Senior Product Manager in Marketing Operations at NVIDIA, Jim leads cross-functional teams to deliver innovative, privacy-compliant marketing solutions that enhance revenue generation. Prior to NVIDIA, Jim held significant roles at Bain & Company as Director of Digital Media, where expertise in digital strategies and marketing platforms was utilized to improve customer experience, and at Best Buy, where marketing technology solutions were developed to optimize media effectiveness. With a robust background that includes project management positions in various industries, Jim's career is supported by a BS in Political Science and Core Engineering from the United States Naval Academy and an MBA in Marketing from the Wisconsin School of Business.
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