Adam Shapiro

As the Vice President of Regional Sales for NYI, Adam leads the execution of highly successful media strategies, managing the assignments of accounts, agencies and prospects, while ensuring that both individual and team goals are consistently met. He is also tasked with building and maintaining relationships that position NYI as the partner of choice.

Adam brings with him over 20 years of experience in the industry. He is well-versed in working alongside high-profile clients on large-scale campaigns that drive engagement and revenue, while using best-in-class multi-screen advertising solutions.

Prior to joining NYI, Adam served as Director of Sales for Spectrum Reach, a position he held for over four years. In this role, he led a Sales Team to ensure sales quotas were attained for assigned territories. He also managed the performance and development of direct reports, and helped develop marketing plans for partners to drive specific sales targets and metrics.

Adam worked at WPIX-TV (a division of the Tribune Company) for over 15 years before his role at Spectrum Reach. In his position as General Sales Manager, he led the station’s sales strategy, including local and national sales, new business and digital sales. He previously held the titles of Local Sales Manager, National Sales Manager and Account Executive.

Adam began his career as an Account Executive for Telerep in 1993.