New York Interconnect
Sona serves as NYI’s Vice President of Operations and Campaign Management for Advertising and is responsible for strategic development regarding data, market and research analytics, inventory sources and partnerships, technical process improvements, and operations support for data, linear, addressable, interactive and digital sales.
Sona is a marketing and operations executive with an accomplished track record of contributing to the development, operations and revenue growth of award-winning advertising technologies including addressable advertising.
Prior to joining the NYI, Sona held a similar role at Altice USA where she served as one of the original members of the Advanced Platforms Sales Team. She began her career on the marketing team for Softbank Ziff-Davis and quickly advanced to managing major accounts including Yahoo and Hotmail for one of the nation’s first online advertising sales organizations.
Sona has been the recipient of several industry awards including Most Powerful Women in Advertising by CableFax and as an Industry Leader for the Top Women in Media Awards by Cynopsis.
Sona has a B.A. in Communications from Rutgers University.