Aliya C.

Aliya C. is an accomplished professional with extensive experience in brand management and digital marketing. Currently serving as Associate Vice President at Nykaa since January 2018, Aliya leads the brand management team for the Estee Lauder Companies portfolio, overseeing multiple brands across both online and brick-and-mortar platforms. Prior experience includes key roles at Saffronart as Digital Marketing Lead, contributing to India's leading auction house, and as a founding member at The Label Life where significant responsibilities included fundraising and brand development. Aliya's career began at atom42 Ltd, where responsibilities ranged from new business development to digital marketing management. Educational qualifications include a Bachelor’s Degree and an MSc in Marketing and Strategy from the University of Warwick.