Apoorv Kumar

Apoorv Kumar is a seasoned product management professional with extensive experience in leading initiatives in technology-driven environments. Currently, as a Senior Product Manager at Nykaa, Apoorv focuses on GenAI and personalization for Nykaa Fashion. Prior to this role, Apoorv served at CARS24, where achievements included a 30% increase in funnel conversion and significant enhancements to user engagement through optimized customer journeys. Experience also includes roles at zunroof, where a tree-based chatbot implementation improved customer support efficiency, and VMock, where collaborative product management efforts were executed. Apoorv's educational credentials include a Bachelor of Technology in Civil Engineering from the Indian Institute of Technology (Banaras Hindu University) and ongoing fellowship studies at GrowthX®.