Samta Arora is an accomplished Brand Manager and former Cluster Manager at Nykaa, with extensive experience in retail management gained at Aditya Birla Fashion and Retail Ltd. from June 2019 to June 2022 as Area Business Manager. Notable achievements include surpassing annual targets by 19% in FY22 and 44% in FY21, receiving recognition from the CEO as Best Area Manager for Online Orders Execution nationwide, launching three new stores in untapped markets, and growing repeat business by 25% year-over-year. Samta's earlier experience includes a Summer Internship at Aditya Birla Fashion and Retail Ltd., where a cluster of four stores saw a 10% month-over-month growth, and a role as a Software Engineer at Aricent, focusing on product development and issue diagnosis. Academic qualifications include an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a B.Tech in Computer Engineering from Guru Gobind Singh Indraprastha University.
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