Paul Fox

Paul Fox is an experienced professional in the fields of education and brand consulting. Currently serving as an Adjunct Professor at New York University since February 2012, Paul specializes in teaching Consumer Behavior research methods. As a Founding Partner at BrandYield Consulting LLC from January 2012 to June 2013, Paul focused on bridging the gap between Brand Equity and Brand Finance. Prior to that, Paul spent nearly 27 years at Young & Rubicam, where the role of Senior Vice President, BrandAsset Valuator Consulting included the design of international questionnaires and the management of major clients such as MasterCard and Apple. Previous experience includes a role as a Research Consultant at Doyle Dane Bernbach and as an Adjunct Professor at the CUNY School of Professional Studies, teaching various psychology courses. Paul holds an MA and is ABD in a PhD program in Experimental Psychology from The City University of New York.