Will McGuinness

Will McGuinness is a Marketing and Communications Leader who currently serves as Principal at Wm. Digital and Managing Director at Perceptual Advisors LLC, focusing on education and non-profit practice. Previously, Will held significant roles including Director of Social Media & Digital Strategy at 2U, where they shaped the creative strategy for the brand, and Director of Marketing at Columbia University, driving impactful initiatives like Columbia Giving Day. Will has contributed as an editor and writer for notable publications and continues to share their expertise as a Professor at New York University. They earned a Master of Science from Columbia University, graduating summa cum laude, and a Bachelor of Science in Journalism from the University of Massachusetts Amherst.