Mike R.

Mike R. has over 25 years of work experience in various roles and industries. Mike started their career as a Programmer/Analyst at M&T Bank, where they were involved in the launch of one of the first online banking platforms. Mike then transitioned to Oasys Mobile as a Webmaster, focusing on web and mobile application development. At Duke University, Mike served as a Sr. IT Analyst while pursuing their MBA, managing application development for the university.

Afterwards, Mike worked at Lenovo as a Senior Manager of Customer Insights/Business Intelligence, where they were responsible for customer data analysis and business intelligence. Mike then joined Bluewolf, an IBM Company, as an Engagement Manager, overseeing Salesforce implementations for multiple clients globally.

At Salesforce, Mike held several roles, including Lead Solution Engineer for Data.com and Enterprise, and Senior Product Marketing Manager for Sales Cloud, Sales Cloud Einstein, and Data.com. In these positions, they developed go-to-market plans, product messaging, and content, as well as managed cross-functional teams and sales presentations for customers.

Mike then joined DoiT International as the Head of Product Marketing, where they built and led a global product marketing team focused on AWS and GCP customers. Mike defined go-to-market strategies, developed audience-specific messaging, positioning, and sales enablement collateral.

In their most recent role as VP of Marketing and Business Development at Oak Rocket, Mike is responsible for overseeing marketing and business development initiatives.

Mike R. began their education in 1996 at Niagara University, where they pursued a Bachelor of Science (BS) degree in Computer and Information Sciences. Mike completed their undergraduate studies in 1999.

In 2006, Mike R. enrolled at Duke University - The Fuqua School of Business, where they earned a Master of Business Administration (MBA) degree with a focus on Marketing & Strategy. Mike completed their MBA program in 2007.

In 2021, Mike R. furthered their education by obtaining a Product Marketing Certified: Leadership qualification from the Product Marketing Alliance. This program covered various aspects of Product Marketing, including core principles, masters-level concepts, and leadership skills.

Mike R. has also pursued additional certifications throughout their career. In 2013, they obtained a certificate in Gamification through Coursera Verified Certificates. Mike became a member of the American Marketing Association - Washington, DC in 2019. In May 2022, they completed the Product-Led Growth Certificate Program offered by ProductLed. Furthermore, they obtained the AWS Certified Cloud Practitioner certification from Amazon Web Services (AWS) and has pursued Salesforce.com certifications, including Certified Administrator, Advanced Administrator, Sales Cloud Consultant, and Service Cloud Consultant.

Outside of formal education, Mike R. engaged in learning through Trailhead by Salesforce, although the specific timeframe and degree obtained are unknown.