Cassie W.

Cassie W. is a seasoned marketing professional with extensive experience in digital marketing and customer relationship management. Currently serving as a Senior CRM Manager at Oatly since September 2021, Cassie previously held the position of Digital Marketing Manager at HEYTEA from October 2018 to 2021, where responsibilities included the establishment of the 喜茶GO platform and user marketing initiatives. Prior to that, Cassie worked as a Marketing Supervisor at 汉堡王(上海)餐饮有限公司, focusing on King Coffee and self-service ordering systems, and as a Brand Manager at 康师傅控股有限公司, where brand strategy development was a key responsibility. Cassie holds a Master's degree in Marketing and Strategy from the University of Warwick and an undergraduate degree in Business (Marketing) from the University of Kent.