Catalina Östrell

Catalina Östrell is the Head of Media at Oatly, where they currently oversee global media strategies. They previously served as a Global Media Manager at Oatly since 2021 and worked as a Digital Planner at Scream Mediabyrå from 2017 to 2021. Catalina has extensive experience in visual merchandising and sales, having held roles at Inditex, WEEKDAY (H&M Group), and COS. They hold a degree in Cultural and Communication Science with a focus on Visual Communication from Lunds universitet and have studied Fashion & Design at Polimoda. Additionally, Catalina completed an Online Marketing program at Medieinstitutet in 2017.