Joe Reid is a seasoned professional in community management and digital marketing, currently serving as Community Co-Lead at Oatly since January 2021, where Joe co-directs the global Community Management team. Previous roles include Global Community Strategist and Regional Manager of Community for various markets at Oatly, and leading the UK Community Team at Brake the Cycle, an adventure travel company founded and directed by Joe from April 2011 to August 2023. Joe also held positions such as Head of Digital at Rejuce, Creative Director at The Beggars Banquet, and Volunteer Coordinator for the Cloud Cuckoo Land Festival. Additionally, Joe was part of the founding team for the Building Man Co-op, the UK’s first eco build festival. Joe's educational background includes a Post Graduate degree in Development Economics and International Development from The Open University.
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