Sandra Cai is the Head of Consumer Insights at Oatly, bringing 18 years of experience in consumer insights, market research, CRM data analytics, personalized marketing, and social listening. Previously, they held the position of Senior Insights & Analytics Manager at Starbucks China from 2014 to 2021 and served as National Research Head at Carrefour from 2008 to 2013. Earlier in their career, they worked as an Associate Director at Kantar in 2013 and as a Researcher at 特恩斯市场研究咨询有限公司 from 2003 to 2006.
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