Cindy Lin (林莘怡) is an accomplished marketing professional with extensive experience in brand strategy and digital marketing across diverse industries. Currently serving as Marketing Director at OATSIDE since June 2021, Cindy focuses on developing the brand and promoting sustainable, delicious plant-based products. Prior to this role, Cindy was the Social Strategy Manager at British American Tobacco in Japan, leading integrated marketing efforts for new products. Experience at The HEINEKEN Company included roles as Global Communications Manager and Brand Lead for Tiger Beer, where Cindy played a pivotal role in global communications strategy and product launches. Earlier career milestones include positions as Digital Marketing Manager for Johnnie Walker at Moët Hennessy Diageo, and digital account management at XM Asia Pacific, among others. Cindy's diverse expertise encompasses digital engagement, brand equity development, and integrated marketing strategies.
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OATSIDE
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Oatside’s mission is to provide a healthy, sustainable oat milk for people who don’t care for plant milks, by being incredibly delicious. As one of Asia’s only full-stack plant milk startups, Oatside is committed to delivering high quality oat milk from its state-of-the-art facility, ensuring that the process from oat to milk is sustainably-sourced and unadulterated for your enjoyment.
