Thorsten Hoffmann is a digital leader at ÖBB, where they drive innovation in digital sales platforms. With over 15 years of experience in digital leadership, they have established platforms and optimized processes at various companies, including Swiss Life Select Österreich and DDB. Hoffmann's career merges technical expertise with a passion for storytelling, cultivated during their time at SAE College. They have previously held roles as a digital project manager, product owner, and event organizer, contributing significantly to the digital transformation in their industry.
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