Guy Reason is an Associate Strategy Director at OBERLAND, where they focus on creating engaging brand experiences as a Vibe Engineer. Previously, they served as a Senior Strategist at Saatchi & Saatchi UK, where they championed deep ethnographic understanding in strategic projects. Guy's career includes roles at M&C Saatchi London and Droga5, where they developed strategies for various international brands. They co-founded Condiment Junkie, leveraging consumer psychology to help grow the agency from a startup to a prominent multisensory firm. Guy holds a First Class Honours degree in Psychology, Philosophy, and Physiology from the University of Oxford.
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