Kate Barsby is a marketing executive with over 15 years of B2B and B2C experience across various industries, including healthcare, biotech, and technology. Currently serving as Vice President of Marketing at Objective Management Group, they previously held roles such as Head of Marketing at TalentSmartEQ and VP of Marketing at Savvier, Inc. Kate is recognized for driving substantial growth, having increased customer acquisition by 45% at an AI startup and scaling a company from $8M to $25M. Their expertise encompasses digital marketing, brand development, and performance marketing, with a strong focus on creating data-driven strategies that enhance customer engagement. Kate holds a degree from Kutztown University of Pennsylvania.
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