Ruben de Groot is a data-driven marketing consultant with extensive experience in media strategy and research. Currently serving as the Key Account Director at Objective Platform, Ruben has a proven track record of developing key client relationships and delivering actionable insights. Previously, at MetrixLab, Ruben played a significant role in turning HEINEKEN into a global key account while achieving consistent sales performance. With a career that includes leadership positions at Mindshare and involvement in industry committees, Ruben has significantly contributed to the evolution of audience measurement in the Netherlands. They hold a degree from the University of Amsterdam.
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