Justin Smith is a seasoned design professional with a strong background in product design and user experience. Currently serving as the Principal Product Designer at Obra since March 2025, Justin leads user-centric product development by collaborating with various stakeholders to create high-fidelity mockups and responsive UI designs. As the Founder and CEO of SeaSalt Agency, Justin drives the creative direction and strategic operations. Previously, as the Director of User Experience and Brand at Outcode Software, Justin managed a design team that achieved a 9.6 client satisfaction rating. Additionally, Justin has extensive experience as an Art Director and Graphic Designer at Credit.com, where brand management and digital design were key focuses. Early career roles include graphic design positions at Provo City and Downtown Provo Inc. Justin holds a Bachelor of Fine Arts in Graphic Design from Utah Valley University, awarded between 2010 and 2013.
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