Joe Sullivan

Joe Sullivan currently serves as the Vice President of Business Development at Observa, a company focused on enhancing in-store retail execution for Consumer-Packaged Goods (CPG) companies. Prior to this, Joe held senior business development and sales roles at RegASK™, Social Standards, Maru/Matchbox, Numerator, and InfoScout, demonstrating expertise in leveraging technology and market insights to drive business growth. Previous roles include positions at inStream, Field Agent, Path Intelligence, and Gladson, highlighting a strong background in consumer research, data analysis, and strategic marketing. Joe earned a Bachelor of Arts in English from Fordham University.