Obsidianworks
Joy Jones currently serves as the Vice President of Strategy at Obsidianworks, leading the integration of culture, creativity, and commerce. With a strong background in brand partnerships and marketing strategy, Joy has held consulting roles at UnitedMasters and in the influencer marketing sector, crafting partnership strategies and data-informed creative solutions. Joy previously directed the brand partnerships division at Morning Brew, driving significant revenue growth, and held the position of Group Director at VICE Media, where strategic initiatives generated over $30 million in revenue. Additionally, Joy founded SMARTYARTY.org, an arts education program for youth, and has a rich history of developing culture-forward marketing solutions across various organizations, including Urban One, Inc. and UM Worldwide. Joy holds a Bachelor's degree in Communications & Marketing from Howard University and an Entertainment Marketing Certificate from Baruch College.
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Obsidianworks
Obsidianworks is a culture-powered marketing agency co-founded by Michael B. Jordan and Chad Easterling, purpose-built for a more inclusive era of brand storytelling and to reflect the diverse community that they belong to. The agency focuses on cultural connectivity through brand strategy, digital, and social impact. The agency works with brand and talent partners to identify opportunities, create and execute innovative and culturally resonant campaign and activation, and connect with multicultural consumers in diverse communities. Obsidianworks is a minority business enterprise certified with the Southern California region of the National Minority Supplier Development Council. Jordan and Easterling lead the agency alongside a core team of senior leadership -- including CAA alum and nonprofit advisor René Spellman and creative and marketing agency veteran Bobby Moore III -- who bring deep expertise and unique perspectives that have helped establish the agency as a go-to resource for major global brands looking to reach millennial, Gen-Z, and multicultural communities. In June 2021, full-service cultural marketing agency 160over90 announced a strategic investment in and partnership with Obsidianworks. 160over90 is an integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion, and events leader IMG. With offices in seven countries around the world, the strategic partnership with 160over90 expands Obsidianworks' scale to span experiential, creative, public relations, digital, social, impact, influence, higher education, and more.