Joy Jones currently serves as the Vice President of Strategy at Obsidianworks, leading the integration of culture, creativity, and commerce. With a strong background in brand partnerships and marketing strategy, Joy has held consulting roles at UnitedMasters and in the influencer marketing sector, crafting partnership strategies and data-informed creative solutions. Joy previously directed the brand partnerships division at Morning Brew, driving significant revenue growth, and held the position of Group Director at VICE Media, where strategic initiatives generated over $30 million in revenue. Additionally, Joy founded SMARTYARTY.org, an arts education program for youth, and has a rich history of developing culture-forward marketing solutions across various organizations, including Urban One, Inc. and UM Worldwide. Joy holds a Bachelor's degree in Communications & Marketing from Howard University and an Entertainment Marketing Certificate from Baruch College.
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