Max Reiter is an experienced professional in business operations and strategy, currently serving in a role focused on enhancing street safety through AI-enabled traffic cameras at Obvio since November 2025. Prior to this position, Max held significant roles including Strategic Projects Lead for Generative AI at Scale AI and Growth and Strategy Manager at CloudTrucks. Max's career includes pivotal positions at Embark Trucks in Strategy & Business Development, Lyft as a Business Insights Analyst and Market Operations Specialist, and Facebook as a Business Insights Analyst and SMB Marketing Associate. Educationally, Max Reiter earned a Bachelor of Science in Economics with a Minor in Hispanic Studies from The Wharton School and attended Universidad de 'San Andrés' in 2012.
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