Avis Lum is a seasoned Digital Product Designer with over 12 years of experience in the UI/UX industry. They currently serve as AVP of Experience Design at OCBC, where they shape product strategy and conduct UX research. Previously, Avis held various roles, including Creative Director at Aleph-Labs, where they managed stakeholders and provided design coaching. They earned a degree in Digital Media Design from Nanyang Polytechnic, emphasizing a research-driven approach to create meaningful digital products that enhance user experiences.
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