Chee Y.

Chee Y. is an experienced professional in customer experience and design, currently serving as Vice President, Group Customer Experience at OCBC Bank since November 2019, where Chee Y. has successfully led initiatives to enhance the OCBC app, achieving a 200% improvement in product and service discoverability. Prior to this role, Chee Y. held positions as Assistant Vice President, Customer Experience at OCBC, Service Design Consultant at J.P. Morgan Asset Management, UX Researcher/UX Designer at Coupang, and Service Designer at Sainsbury's. Chee Y. began a career as a UI Designer at Samsung Electronics and has a solid academic background, holding a Master’s degree in Service Design from the Royal College of Art and a Bachelor's degree in Graphic Design from the University of the Arts.