Imee Anra Lim is an experienced professional in customer experience design and business development, with a strong background in the creative and financial services sectors. Imee's career highlights include roles as a Business Development Executive at Freeflow Productions, where client acquisition and project coordination were key responsibilities, and as a Customer Experience Design & Strategy Lead at StarHub, focusing on strategic journey design and operational enhancements. Currently serving as an Experience Designer, AVP at OCBC Bank, Imee specializes in improving digital banking journeys. Imee also possesses extensive freelance and internship experience in graphic design and customer experience, complemented by a Bachelor of Communications from the State University of New York at Buffalo and a Diploma of Visual Communication from Temasek Polytechnic.
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