Kasper Hansen

Kasper Hansen is a seasoned professional in customer analytics and marketing, currently serving as VP of Customer Analytics at OCBC Bank since June 2007. Under Kasper’s leadership, the implementation of QlikView received the Asian Banker Best Data & Analytics Initiative award in 2015. Previous roles include Customer Contact Consultant at BT, where Kasper managed contact strategies across multiple channels, and Database Marketing Manager at British Sky Broadcasting, overseeing numerous telemarketing and direct mail campaigns while managing a substantial budget. An early career at Hyatt Hotels Corporation included roles as Strategic Marketing Manager, Marketing Manager, and Marketing Analyst, leading significant marketing initiatives and team management across multiple countries. Kasper holds an MBA from INSEAD and a Bachelor's Degree in Hotel Business Management from the University of Birmingham.