Lee Caroline is an accomplished marketing and human resources professional with extensive experience in the financial services and healthcare sectors. Currently serving as Vice President at OCBC Bank, Lee has successfully led the conceptualization and launch of the Silver Segment Program, significantly enhancing customer engagement and brand perception among seniors. Key achievements include driving record bancassurance sales, launching innovative financial products, and fostering strategic partnerships with government agencies and non-profits. Previous roles at Parkway Group Healthcare and Clarins saw Lee develop and implement impactful marketing strategies that contributed to substantial revenue growth and market positioning. Lee holds a Bachelor of Business Administration with First Class Honours in Marketing from the National University of Singapore.
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