Melvin Muk is the Vice President of Market Research at OCBC Bank, where they specialize in qualitative research to support product and communication development. With over 10 years of experience in managing research teams and projects across various sectors, Melvin has conducted over 300 focus group discussions and in-depth interviews. They previously held leadership roles at Synovate and Cimigo, overseeing significant research initiatives and ensuring quality deliverables. Melvin earned a Bachelor of Business Administration from the National University of Singapore Business School.
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