Michelle Chiu is a banking professional specializing in affluent segment strategy, marketing, customer experience, and business management. Currently serving as SVP - Partnership Lead at HSBC, Michelle spearheads NRC strategy and overseas education initiatives, while having played a pivotal role in establishing the International Propositions team and creating an innovative COVID remote support program. With extensive experience across various roles at HSBC, including head of customer communications and senior customer experience analytics manager, Michelle has garnered recognition for outstanding customer service initiatives, culminating in presentations to industry leaders. Michelle is also pursuing an MBA and participating in leadership programs at prestigious institutions, enhancing their expertise in global business.
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