Yim Ling Sum is an experienced executive with a rich background in customer experience and market research. Currently serving as Executive Director of the Project Office for Group Customer Experience at OCBC Bank since January 2013, Yim Ling Sum has previously held significant roles including Executive Director of Telecom Practice at The Nielsen Company, where responsibilities encompassed global product development and innovation. Noteworthy achievements include published papers that received recognition in prestigious marketing awards, such as the 2010 David Ogilvy Silver Award. Additionally, Yim Ling Sum has extensive experience in business development and relationship management across Asia Pacific, along with leadership roles in market research at Reader's Digest Far East and ACNielsen China.
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