Ocean Generation
Storm Birch serves as the Head of Communications at Ocean Generation, leading a small team to engage a global community exceeding 100,000 through content creation and storytelling. Previous roles include Senior Comms & Content Creator and Comms & Content Creator at Ocean Generation, where engagement and strategy were pivotal. A freelance Social Media Creator, Strategist, and Copywriter from 2016 to 2022, Storm has a proven track record of boosting digital presence for various organizations, including a 1,800% reach increase for an education NPO. At TEDxCapeTown, oversight of a Brand Communications team enhanced social media engagement for an audience of 15,000. Storm's experience also includes roles at CommunicareNPC focused on stakeholder relations. Armed with a Bachelor of Arts in Communication Science from the University of South Africa, Storm's expertise lies in strategic communications and community building.
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Ocean Generation
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We are empowering an inclusive global movement to tackle Ocean threats through Science and Storytelling. No fear-mongering, no big-data, no over-simplifications. Weβre changing the narrative. β We break down the biggest human-threats our Ocean faces, like plastic pollution and climate change; shift the perceptions and behaviours that create them; and are empowering the world to live more sustainably. WHAT WE DO: π We translate complex Ocean science into engaging content and practical actions. Using film and popular culture, we make learning about the environment interesting and relatable. π This Ocean Intelligence approach is endorsed by UNESCO and integrated into our youth engagement programmes. π Our youth programmes, for 3 β 25-year-olds, introduce young people to the importance of the Ocean, educate them about the ways we impact it and the solutions it holds, and empower them with tools they can use to take action. If you're alive today, you're part of the generation - the Ocean Generation - who can turn the tide and restore the health of our blue planet. π