Echo Li

Echo Li is a seasoned professional with extensive experience in the fast-moving consumer goods sector and e-commerce. Currently serving in a full-time role at FMCG Leadochama since November 2024, Echo previously led the Pets Category at TikTok Shop from February 2020 to November 2024, where responsibilities included the launch and management of the category. Prior experience includes working as an Account Manager for Key Accounts at JD.COM from February 2016 to January 2020, with a focus on operations. Educational qualifications include a Master's degree in International Relations and Affairs from Université libre de Bruxelles and a Bachelor's degree in the same field from the University of Macau.